the direct booking system
Branding, website, booking engine and growth services join into one system, so the hotel gets the most direct sales. Concept Hub builds it turnkey: you get a ready, working solution.
01
Concept, name, visual identity, photo style and signage, so guests remember your hotel and choose it by eye, not just by price.
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01Curly Branding
A hotel people remember
5 partsof the brand, from concept to signage, in one style
On maps and OTAs, hotels look alike. A strong brand makes your hotel stand out among identical listings: guests choose by eye, not just by price.
- Hotel concept
- Name and meaning
- Visual identity
- Photo style
- Signage and brand items
02
A website that sells rooms, not one that just shows them.
02A website that sells
Design that leads to a booking
We design the website from scratch for your hotel, with no templates. We think through what the guest sees, where they click and where they might hesitate, and remove everything that gets in the way of booking.
- Design in your hotel’s style
- A clear guest path, from the first screen to the booking
- Easy to use on mobile and on desktop
- Lively animations people remember
03A website that sells
‘Book now’ on every screen
78 in 100test participants could not find the booking form on the IHG website without scrolling
Wherever the guest is on the website, the booking button is close by, and it leads straight to the right room.
04A website that sells
Fast on mobile
+10.1%more bookings for travel websites from a 0.1 s mobile speed‑up
On the Park Lane website the home page video weighs 0.6 MB instead of 5.1 MB, and everything that loads in the first 8 seconds is 3.4 MB instead of 7.9.
Measured on the Park Lane website.
05A website that sells
AI concierge
1 in 7direct bookings at a hotel come through the AI chat
Answers guests at any time, checks free rooms and prices itself and leads them to checkout.
03
Your own engine instead of someone else’s: 0% commission, in your website’s style, with bookings going straight into your system.
Everything the engine does →06Booking engine
0% commission
up to 3%of every booking stays with you
The engine is yours, so nobody takes a percentage of the booking: the full amount the guest paid stays with the hotel.
04
They help you sell more after launch: they reply to reviews, show what to improve and remove barriers at payment.
07Growth services
AI review replies
+12%more reviews and +0.12 stars for hotels that reply to reviews
Replies to every guest on maps and OTAs for you, personally and in the hotel’s tone, with no templates. You see and approve replies to criticism before they are published.
And one rating star brings an independent hotel +10.4% demand (Lewis and Zervas, 2019).
08Growth services
AI website analyst
0 hoursin Google Analytics: the AI finds where guests leave
Reads your Google Analytics data and tells you in plain words what to improve on the website to get more bookings.
09Growth services
Pay in instalments
up to +14%to website revenue when guests can choose to pay in instalments
The guest pays for the stay in instalments, and the hotel gets the full amount at once.
10Growth services
Cheaper card payments
We connect card payments with a lower fee than in booking systems.