Booking Journal
hotels
in numbers
How many hotels open in Russia, how guests in different countries decide whether to book a room, and what helps a hotel get bookings directly. Always with figures and sources.
- Direct bookings 2.6×better conversion on a chain's site than on an independent hotel's site Direct hotel bookings: eight facts to start with Conversion on chain and independent hotel sites, cancellations, photos, price comparison, gifts instead of discounts, and what it all means for a hotel in Russia. 3 min read
- Reviews and ratings +10.4%more demand from one rating star for an independent hotel, only +4.3% for a chain hotel Hotel reviews: how your rating affects bookings and why you should reply How much demand one rating star brings, when to show reviews on your site, and why replies should be personal, not a template. 3 min read
- Booking engine +17%added to the booking total when the guest takes a better room Hotel upselling: a better room, the view and extras Four ways hotels raise the booking total right in the booking engine, and how much each one brings. 3 min read
- Direct bookings 17%what Yandex Travel takes from every booking since February 2026 Why a booking on your hotel's site is worth more than one from a booking site Commission, booking value, cancellations and phones. Five figures on how much a hotel loses when the guest books somewhere else. 3 min read